Search Engine Marketing:
Search Engine Marketing or SEM in Short, Its all about paid promotion on various channels across internet using various tools and techniques of paid marketing.
There are various ways of doing Search Engine Marketing. The most famous way is using Google Adwords as Google has huge number of traffic across globe its a great medium to promote your business on Google Search Engines, Google Partners Websites, YouTube,etc.
We do Search Engine Marketing using Google Adwords:
I have practical knowledge and hand on experiance of Google Adwords following Google Adwords tools and techniques:
- Cost Per Click (CPC)
- Cost Per Thousand Impression (CPM)
- Cost Per Acquisition(CPA)
- Click Through Rate (CTR)
- Conversion Rate (CR)
- Return On Investment (ROI)
- Quality Score
Google Adwords Search Campaign
The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.
Google Adwords Display Campaign
About the Google Display Network. The Google Display Network can help you reach people while they’re browsing their favorite websites, showing a friend YouTube video, checking their Gmail account, or using mobile devices and apps.
Google Adwords Video Campaign
Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.
Google Adwords Universal App Installation Campaign
Universal App campaigns run ads across the Google Search Network and the Display Network, including Google Play, within other apps, and on YouTube. These campaigns generate your ads based on your app listing in the Google Play Store, a few independent lines of text, and an optional YouTube video link
Google Adwords Remarketing
Remarketing shows ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them.
Google Adwords Conversion Tracking
With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more.